The mark consists of the words "The Real McCoy" written in Baskerville font in the color of white with the first letter of each word being capitalized and the remaining letters of each word being in lower case, except in the second use of the letter "C" in the word "McCoy" which is capitalized. The word "The" is positioned above and centered over the word "Real" and the word "McCoy" is positioned to the right of the word "Real". The words "The Real McCoy" are positioned above the photograph of William S. McCoy standing upright in gray khaki pants, white oxford shirt and Gray fedora hat. He is holding a white piece of paper in his right hand and is hiding his left hand behind his back. The back ground to the words and photo are black.