The mark consists of a rectangle with a border, inside the rectangle appears a box covering the top one-third of the rectangle, inside the box appears the wording "VIN HUNTER'S EXCLUSIVES!", below the box on the right appears a vertical box split into two smaller rectangles covering the one-third of the lower space, the upper rectangle contains a picture of a clothed person wearing a hat and holding a cork screw leaning on a bottle of wine, above the character appears the wording "Great wines, great savings, and big discounts. I ask you, what more could you want?" - "Vin" in the lower box appear three diamonds in a vertical row, below the diamonds is the word "HEINEN'S" and below that appears the word "FINE FOODS".