Provision of online access to non-downloadable software for use in the provision of customer relationship management services, namely, global computer network-based software architecture that provides an online database mining application to track consumer interaction, to track behavioral data within a website, to track activity on a variety of web applications, to track and manage online and mobile marketing campaigns, to provide demographic and psychographic profiling of website users, to provide geo-coding and geo-mapping of customer data for purposes of consumer segmentation, and to provide data sets for online and offline geo-targeted marketing