The mark consists of A white, smiling chicken wears a light blue bandana/scarf around its neck and a light brown sombrero-type hat. Its head is turned to the left, with the right side of its face and right eye visible. It has a smiling, open orange beak and a red interior mouth. The chicken's "arms" (or wings) have open hands with a thumb and three "fingers" in a motion to display or show the name under it "Pollo Campestre." Only the top half of the chicken is visible. The chicken appears to be just behind the name "Pollo Campestre." The chicken and name are set in front of a round, yellow sun. The name appears in yellow, capital letters which are outlined thickly in black. The image of the chicken, sun, and letters are all set in front of a red to reddish-orange background.