The mark consists of a light red circle with a rectangle going through it about one third of the way up from the bottom of the circle. The rectangle is yellow on the ends and fades into green in the middle. The word "CHEW" is written across the rectangle in white letters. The puppy dog is displayed in light brown and dark brown, with orange nails on its paws. Its eyes and nose have black areas near the centers and areas of gray around the black areas. There are yellow curly designs around the eyes. In the dog's mouth is a bone displayed in burgundy, light brown, dark brown, and gray. The words "A DOGGY DIVINE DELICATESSEN!" are written in chocolate brown letters. The white area within the circle and behind the dog design represents a transparent area and is not a part of the mark.