Application service provider (ASP), namely, developing, providing, hosting, managing, and maintaining applications, software and databases in the field of social networking web sites through a network of application developers; Hosting of digital content on the Internet; Providing on-line non-downloadable software for the enhancement of the experience of online browsing of products and services and shopping by allowing users to deliver and receive recommendations, reviews and advice on social networking sites, and providing on-line non-downloadable computer programs for sending, creating, receiving, customizing and personalizing digital images, computer graphics, text, metadata, video and photographs, and hyperlinks and hyperlinked files, via a computer and communications network; Providing temporary use of on-line non-downloadable software development tools for enabling end-users to upload, view and interact with video and other programming on websites