The mark consists of the stylized words "DEADMAN'S REACH" located at the top of a design of a frame; at the bottom of the frame design are the stylized words "HIGH SPEED BLEND" and the word "COFFEE," which is located directly underneath the words "HIGH SPEED BLEND"; surrounding the frame design are three borders; also surrounding the frame design are designs of two differently positioned skeletons, a skull head, bones and coffee beans; located within the frame design is a design of a skeleton in bed, with a raven perched on the skeleton's right hand; also located within the frame design and on skeleton's lap, are designs of a map and a pitcher, and in the background, behind the skeleton in bed, is a design of the outside of the window, with the designs of stars and a crescent moon; the skeleton's right arm is outstretched beyond the frame design and in the skeleton's hand is the design of a coffee cup with the words "RAVEN'S BREW" on the outside of the coffee cup and a design of a raven inside the coffee cup.