The mark consists of a black rectangle surrounding the words "THE WORLD OF" in black and conventional lower case letters above the word "ERIC" above the word "CARLE", both of which are in stylized letters (all upper case except for the "I" in "ERIC") and a stylized illustration of a caterpillar in shades of green, red head, green and yellow eyes, black nose, bordered by yellow perimeter hairs and purple antennae nestling in the "C" in "ERIC". The "E" in "ERIC" is primarily red, the "R" is light blue, the "I" is green, the "C" is brown, the "C" in "CARLE" is black, the "A" is red, the "R" is green, the "L" is gray and "E" is orange.