The mark consists of the wording "THE" and "AUTHENTIC BARBECUE WHOLE HOG PIT-COOKED" and "ED MITCHELL-PITMASTER" in black, the word "PIT" in red, an image of a hog centered between stylized curves, all in black, above the stylized wording "THE PIT", a downward pointing arrow in black centered between the wording "WHOLE HOG" and "PIT COOKED", stylized curves and leaf design and lining at the top and bottom of the mark, and the exterior borders of the mark, all in black, with the internal curved rectangular border design in orange. The interior background of the bottom portion of the mark is in green.