The mark consists of the letter "i" scripted, lowercase, and in the color red, with the letters "INN" of the literal element INNOSOURCE in standard black uppercase block letters superimposed over the scripted "i". The tail of the scripted "i" extends well below the block letters "INN" and curves upward, almost touching the second :N" of the block letters; the words "Higher Standards for Hire Solutions" appear in title-capitalized black letters to the right of the curved swoop of the scripted "i", beneath the letters "OSOURCE" of the literal element.