Football helmets and protective helmets; Printed matter, namely, posters, trading cards, books, namely, commemorative books, publications namely programs for professional football championship games, football season reviews and summaries; Clothing, namely, shirts, pants, caps, athletic shoes, shoes and jackets; Sporting goods, namely, footballs, toys in the nature of collector helmets and souvenir helmets; Endorsement services, namely, promoting the goods and services of others through the issuance of product and service endorsements; Entertainment services in the nature of personal appearances by a football player