The mark consists of a stylized letter "B" in white, within which are curving dark red lines. The stylized letter "B" is within a dark red circle. Around the dark red circle is an outer circle in teal. Both the inner and outer circumferences of the outer circle are bordered with white bands which, in turn, are bordered by a black outline. The word "BILLY'S" is in white in the upper half of the outer circle, and the word "MARKETPLACE" is in white in the lower half of the outer circle. There is a five-pointed star in yellow and gold on the right side and on left side of the outer circle between the words 'BILLY'S" and "MARKETPLACE". The words and stars are outlined in maroon. All of the foregoing is on a square diamond. Except where the outer circle overlaps the square diamond, the square diamond is bordered in dark red, white, and black in that order. Between the outer circle and each of the four corners of the square diamond is an arc in maroon and dark red. The remaining space between the outer circle and each of the four corners of the square diamond is divided in half vertically, one half in mauve and the other half in the color gold.