Franchising, namely, offering technical assistance in the establishment and/or operation of frozen yogurt shops, dairy bars, juice bars, carry-out restaurants, retail stores featuring frozen yogurt, café-restaurants, cocktail lounges, and wine bars; on-line retail store services featuring coffee cups, tea cups, tea pots, mugs, T-shirts, sweatshirts, jackets, caps, hats, aprons, baby bibs, clothing, artworks, and pre-recorded CD's; retail store services featuring frozen yogurt, yogurt, ice cream, smoothies, yogurt-based beverages, dairy-based beverages, soy-based beverages, fruit juices and fruit drinks, vegetable juices and vegetable drinks, coffee, tea, baked goods, chocolate and confectionery items, sandwiches and prepared foods, packaged foods, coffee cups, tea cups, tea pots, mugs, T-shirts, sweatshirts, jackets, caps, hats, aprons, baby bibs, clothing, artworks, and pre-recorded CD's