Goodwill Club supplies members with instructions for a cultural event ticket giveaway program, the Goodwill Club also provides continued member suppport through a newsletter and magazine, the ticket giveaway program assists local arts organizations with ticket sales/attendance, creates Club member goodwill in the community, and is also a marketing program; Club materials include instructions for the Club, including ticket giveaway marketing program containing detailed steps to create and maintain email databases, Cultural event selection information, Timeframe for event marketing, Sample correspondence to promote events, Sample email reminders, Sample no-show email, Sample ticket promotional letters, Sample database format, Club newsletter, Club magazine, Club membership certificates, Club membership cards, Member access to database, Member access to shared experience with marketing program, Database support