Customer incentive award loyalty program for purchasers of crystal, glassware, fine china, bone china, Limoges china, sterling silver flatware and serving pieces, silver-plate flatware and serving pieces, gold-plate flatware and serving pieces, sterling picture frames, pewter flatware, ice pitchers, martini pitchers with stirrers, cheese servers, ice buckets, thermal carafes, candlesticks, crystal bowls, salt and pepper mills, knives, vegetable dishes with lids, sauce boats with trays, gravy boats with trays, bread trays, ice buckets, bread trays, champagne buckets, casserole dishes with lids, grape shears, salt and pepper shakers, crystal carafes, pastry trays, fish platters, serving trays, tiered serving trays, decanters, vases, napkin rings, cruet sets, chip and dip serving bowls, coasters, trivets, receiving trays, crystal bowls, ladles, grated cheese dish with spoon, cheeseboards, champagne coolers, water pitchers, corkscrews, wire baskets, boxed BBQ sets, hors d'oeuvre sets, canisters, covered butter dishes, relish trays, beverage service cocktail servers, barware, vases, clocks, custom stationery, and custom invitations, namely, the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty