The mark consists of The blue dot over the "e" in Ovel is representative of the planet earth and unity of humanity, which is a very important part of the Ovel story. The gray color of the remaining letters is intended to symbolize the fact that nothing in life is black and white, but various shades of gray, and that we are all perfect just as we are. There is a blue (CMYK 0/0/0/85)circular dot located right above the letter "e", and parrelel to the top of the letter "l". The dot is centered between both sides of the "e" The letters of the logo are in gray (CMYK 100/25/0/0). Each letter is completely gray with no other colors, the style of font will never change, it will remain: çhalet Paris NinteenEighty. The Tagline, "It's what's inside that counts" font may change as the brand expands we reserve the right to use this tagline in any font. .