The mark consists of a graphic image that represents a tire and rim assembly. The rim is a slip over axle mount and the tire is drawn to appear in a perspective view. A part of this image includes, what could be called a blade of grass. It starts on the lower right of the wheel and swings upward and to the left of the wheel never making contact with the wheel so to appear behind the wheel. The blade of grass is wider at the bottom and narrows toward the top coming to a point at its end. The words "Non Flat Lite Tires" with the bold letters "N", "F", "L" and "T" all capitalized. All other letters are all lower case except the letter "T" in the word "Tires". The words appear to the right of the wheel image.