The mark consists of a circle with points around the outside edge of the circle. Inside the outside circle is second circle composed of dashed lines. Inside this dashed line circle is a third circle composed of a solid line. A banner goes across the center of trademark with the literal elements "Detroit Independent Grocers" centered across the banner. Above the banner, between the second and third circles appears the literal element "Guaranteed". A star appears before and after this literal element. Below the banner, between the second and third circle is the literal element "Fresh". A star appears before and after this literal element. Below the banner, and directly inside the third circle a picture of a shopping cart appears. Above the banner, and directly inside the third circle appears seven block like structures of varying sizes.