The mark consists of a large white "e" is placed on a red rectangular background, beneath the "e" is the abbreviation for Applications = "Apps" in white, the bottom right corner of the red rectangle is slightly raised up, representing a turned up corner of paper. A large white "PDF" is placed on the top left of the red rectangle, which is surrounded by a small black rectangle. Underneath the red rectangle, and below the white "Apps" is a black box with white lettering reading "We Develop the Future".