The mark consists of the word "K-suerte" in a stylized font, colored blue with a gradient from blue upward to light blue. The letters of "K-suerte" are bordered by a thin dark blue line, a thicker light blue line, and an outer thick gray line. The stylized wording "cookies & cards" is in red lowercase letters with a gray border, all located beneath "suerte". A dark blue line is located under "cookies & cards", and beneath the line is the stylized wording "All are good, some are better". This phrase is in the color dark blue. On top of the letters "su" is a cartoon ladybug. The feet and face of the ladybug are gray. The outline, legs, spots, antennae, mouth, and eyeballs of the ladybug are black. The body of the ladybug and the ends of its antennae are red. The interiors of the ladybug's eyes are white. The remainder of the white in the drawing represents background areas and is not part of the mark.