The mark consists of the words "Better" located over "Whey" in larger purple print, with "of Life" to the right of "Better Whey" in smaller, green script; the words "a better whey to a leaner you" appear in even smaller, green print below the word "Whey"; four rows of solid colored circles appear spiraling from the letter "B" in "better" in counterclockwise direction, alternating in color, starting from the inside row, purple, green, purple, green, and each circle larger in size from the previous in the counterclockwise direction, and the circles in each row larger in size than the row to its right.