The mark consists of a parchment like tan rectangle with a red design and yellow design double border with four circles in tan with black shading on each of the corners, in the center of the rectangle appears a large jumping trophy fish in black and white with a red eye, across the bottom half of the fish and extending on both sides is the word "KAHA" in red with white borders, the fish has its mouth open chasing a black, white and red lure shaped like the head of a Hawaiian or Polynesian idol, the lure is attached to a black fishing line which appears above the fish and transposed in the center of the line is the slogan "CATCH IT WITH A KAHA", below the fish is the a web address "www.kalalures.com" in black.".