The mark consists of a rectangle with a burgundy border divided into two smaller rectangles by a thick burgundy horizontal band with gold stripes on the top and bottom. The burgundy horizontal band is located one third of the way from the top of the bordered rectangle and in its center contains the word "BASIC" in white with a gold outline. Each of the smaller rectangles features a taupe mottled pattern on a cream background. The top rectangle contains the words "SMOOTH RICH TASTE" in gold and flanked by a small gold circle on each side, all above a brown leaf design in the center. The lower rectangle contains the word "NON-FILTER" in burgundy located under the burgundy horizontal band, the words "20 CLASS A CIGARETTES" in gold located at the bottom of the rectangle, and a seal design located on the right-hand side of the rectangle. The seal design consists of a taupe inner circular outline around the taupe letter "A" and a taupe stylized outer circle containing the taupe letters "ACCO" and the taupe words "CLASS A CIGARETTES". A small taupe circle appears on each side of the words "CLASS A CIGARETTES' in the seal design.