The mark consists of two letter P's, one metallic red facing backwards and the other metallic gold facing forward; the shadow of the letter P's is gray; the globe is blue with white continents; the light burst and light arc are white with gray edges; the wording "PINNACLE" and ".COM" is red; the wording "PROCESS" and "CUSTOM LEAN. DONE RIGHT!" is gold; the underline beneath "PINNACLEPROCESS" is gold and red; the entire background for the mark is black.