The mark consists of the words "THE AMERICAN WAY" and "EXCELLENCE DEFINED" and an image of a kinetic tire. The words "THE AMERICAN WAY" are stacked on three separate lines. The word "THE" appears above the first third of the word "AMERICAN", with a bar line following the word "THE" to complete the first line and form a straight, angled edge with the letter "N" in "AMERICAN". The word "WAY" appears under the last third of the word "AMERICAN" and is preceded by a bar which begins under the letter "A" in "AMERICAN" and ends immediately before the word "WAY". The slogan "EXCELLENCE DEFINED" appears in smaller, stylized letters beneath "THE AMERICAN WAY". The image of a kinetic tire is displayed on the right hand side of the mark and consists of a circle with an inner circle and three lines.