The mark consists of the depiction of a vitamin bottle with a cap and label displayed in a dotted line, not claimed as a feature of the mark, but used to indicate placement of the remainder of the mark; on the upper-left corner of the label appears a square with a stylized depiction of a leaf; inside the leaf is the word "HERO"; below the leaf is the word "NUTRITIONALS"; a stylized image of a slice of fruit drops below the square; to the right of the slice are the words "NATURAL FRUIT FLAVOR" stacked atop one another; centered along the bottom of the label are the stylized words "SLICE OF LIFE" with the "OF" inside the second "L"; centered below "SLICE OF LIFE" are the words "GUMMY VITAMINS FOR ADULTS".