Marketing and promotional kit for open-air shopping centers and enclosed malls comprising of communication forms used to communicate the details of the promotion to merchants, event participants, vendors, and the media, art templates and instructions for a designer or production artist to use to create artwork for advertising, signs and banners, lists of recommended resources for the purchaser who needs support in finding vendors, glossary of terms specific to the planning and execution of a shopping center marketing promotion or event, samples of agreements and legal documents, such as liability and use-of-space agreements, vendor contracts, agreements with entertainers or greeters, merchant memos, i.e. instruction sheets, providing details of the promotion, the marketing rationale behind it, the benefits and obligations in participating, and basic instructions for promotions and marketing programs, all the aforesaid goods sold together as a unit