The mark consists of a caricature sketch of a mule's head and neck, blowing air from one nostril while seemingly excitedly neighing "Gou Qiang" (as the two Chinese characters coming out from its mouth is pronounced), next to three stylized Chinese characters meaning "old mule", wherein the mule is in red color with dark brown outline; the blown air is in white color with dark brown outline; the three characters meaning "old mule" are in dark brown color, wherein the last stroke of the last character is replaced with a red pepper with a green stem; and the phrase "Gou Qiang", which literally means "How spicy!", is a slang term roughly meaning "unbearable", "terrible", or indicative of an unpleasant or unwelcome situation.