The mark consists of a black rectangle with a yellow half sun in the middle of the rectangle with a white roster outlined in black in front of the half sun; the roster has black feet, a red comb, a red wattle and a beak from which radiates five black lines; a red rectangle is superimposed on the lower part of the black rectangle, extending beyond the left and right sides; written on the red rectangle in white hand-written styled letters with black shadows is the word "McDougal's"; below "McDougal's" are the words "chicken fingers * wings" in yellow lower case letters with the "*" inside the lower circle of the "g" in "McDougal's"; standing atop the word "McDougal's" is the roster described above.