Retail stores featuring general merchandise namely clothing, shoes, luggage, household goods, canned food, hardware, cosmetics, and cellular telephone cases and fancy goods, furnishings and notions as arts and crafts, beads, sequins, bows, boxes, ceramic and clay pots, Christmas trees and items, decorations, bridal and wedding accessories, costumes, fabrics, gift items, gift wrappings, holiday figures, housewares, invitations, kits, laces, mylar and latex balloons, ornaments, party favors, party and paper supplies, picture frames, ribbons, seasonal decorations, silk, and natural trunk trees, trim and wicker baskets