On-line retail store services featuring environmentally beneficial products, namely, bamboo and organic cotton t-shirts, hooded sweatshirts, and athletic pants, bamboo, organic cotton, soy, and hemp clothing, in particular, button-up shirts, blouses, jeans, dresses, skirts, tops, coats, sweaters, and accessories, and other environmentally beneficial products such as bamboo bath mats, soy-fabric pillows, and recycled-paper cards. Items such as t-shirts, hooded sweatshirts, and athletic pants can be custom-printed with a wide selection of graphics offered on the website; the customer will choose the combination of graphic and clothing item