An interactive web site for users to review and rate internet content, people, companies, products and/or services utilizing a software application to award points whereby web site users are eligible to exchange points earned for promotional items consisting; of coupons, rebates, discounts or special offerings on goods and/or service provided by web site sponsors; General business networking referral services, namely, promoting the goods and services of others by passing business leads and referrals among group members; Promoting the goods and services of others through search engine referral traffic analysis and reporting; Providing information about and making referrals in the field of consumer products and services for retail services concerning products, services, events, activities, attractions and facilities in particular geographic locations; Arranging and conducting incentive reward programs to promote the sale of business services; Advertising, including promotion relating to the sale of articles and services for third parties by the transmission of advertising material and the dissemination of advertising messages on computer networks; Advertising and commercial information services, via the internet; Advertising via electronic media and specifically the internet