Promoting the goods and services of others through the administration of discount, rebate, incentive awards, and customer loyalty programs; providing programs to promote the sale of products and services of others; promoting financial services, on behalf of third parties; the bringing together, for the benefit of others, of a variety of goods and services, enabling customers to conveniently view and purchase those goods and services from an Internet website or retail store particularly specializing in the marketing of the sale of goods and services of others