The mark consists of a rectangle with a black background with the wording "BLACK EYED SUSAN SKATE SHOP" in block white letters at the top of the rectangle. In the middle of the rectangle is a white circle, a black band and a white disc. Within the disc is a drawing of a woman outlined in black, with black hair shaded in white in a Gibson Girl hairstyle, a blackened left eye, and four yellow and black black-eyed Susan flowers tattooed on her right shoulder. The wording "SINCE AUGHT EIGHT" is also within the white disc in black lettering. In the bottom left quadrant of the disc are two black and white roller skates. In the left bottom corner and right bottom corner of the overall mark are two white black-eyed Susan flowers.