marketing consulting services in the field of consumer goods marketing, namely, assisting consumer goods marketers in marketing their goods to the goods' ultimate consumers; market research services in the field of consumer goods marketing, namely, assisting consumer goods marketers in understanding the ultimate consumers for their goods and the underlying purchase-decision dynamics; providing business marketing information in the field of consumer goods marketing, namely, assisting consumer goods marketers in gathering, assembling, and organizing information relating to the marketing of their consumer goods; providing marketing communications services for others, namely, providing advertising, promotional, and merchandising services to consumer goods marketers, for the marketers' use in communicating their marketing messages to the consumer goods' ultimate purchasers