The mark consists of three letter "b" and two letter "o" with graduating shades beginning with black in the first letter which is "b", then mocha and beige in the middle letter "b" and brown in the third letter "b". The two letter "o" beneath the three letter "b" are dark brown in the left "o" and medium brown in the second "o". The middle and third letter "b" has a texture that shows visible lighter shades along the straight part of the "b" letters. The two "o" beneath the three letter "b" also shows these color textures but in a darker shade. All five letters interlock. The letters mean "Black Owned Black Operated Business". The wording "BLACK OWNED BLACK OPERATED BUSINESS" appears in the color black.