promoting the goods and services of others in the bicycle industry through the distribution of printed and visual promotional materials; promoting the goods and services of others in the bicycle industry through the distribution of t-shirts, balloons, bobble heads, stickers, plastic water bottles sold empty and/or coffee mugs; promotional materials, namely, t-shirts, balloons, bobble heads, stickers, plastic water bottles sold empty, coffee mugs; bicycle dealer promotional materials; bicycle retailer promotional materials