The mark consists of The color(s) yellow, black, white, green, red and grey are claimed as a feature of the mark. The mark consists of a bee with a yellow and black thorax, a black stinger, white wings with black lines running down the middle of the wings, a yellow head, with black eyes and white pupils, black antenna, all outlined in black. Behind the bee is grey shading. In front of the bee is the wording BEECOLOGY in yellow with a black outline and shaded in grey, the wording BUZZ BALM in red with a white background, the wording BEEKEEPER MADE in white with a black outline and shaded in grey, the wording BEEKEEPER APPROVED in white with a black outline and shaded in grey, and the wording 100% NATURAL PEPPERMINT LIP BALM WITH ACAI, NATURE'S MEGA ANTIOXIDENT in white. Behind the bee is a yellow and green rising sun with a green center. The background of the mark is green with a picture of grass and plants..