arranging and conducting lacrosse games and competitions; conducting events, tournaments, ceremonial activities, and festivities relating to the game of lacrosse; organizing and conducting trade shows relating to lacrosse, including promotion of the goods and services of others by arranging for vendors to display their goods and services at trade shows and promoting the sale of goods and services of others through the distribution of printed material and promotional items; clothing, headgear and footwear; sporting equipment, namely, lacrosse gear