The mark consists of the letters "C" "h" "i" "l" "l" "y" "C" "o" "w", in black, with the first letter of each word being a capital letter, and the remaining letters being lowercase. The words are written on a light blue circular background, and to the left of the words, still inside the circular background, is a drawing of a white cow with black spots. The cow has a bell around its neck and has udders which are peach in color. The cow is depicted holding an ice cream cone, and is wearing blue earmuffs and blue gloves. The ice cream in the cone is green. There are depictions of white sparkles around the cow and the wording. Color is deemed to be a feature of the mark.