Computer software for providing access to and downloads of data, videos, games, pictures, screensavers, third-party web sites, and online information in the field of general interest over a computer network; computer software to identify keywords and for optimizing and executing keyword advertising placement, banner advertising placement, and other Internet search advertising; computer software to track, log and analyze Internet usage habits, Internet searching habits, and customer loyalty; computer software for compiling, analyzing, storing, sorting, organizing and distributing demographic, lifestyle and behavioral data and information; computer software for generating market research data, reports and analyses, and other information for marketing and advertising purposes; computer software to facilitate comparison shopping via the Internet by providing comparison shopping information via the Internet; computer software for searching, compiling, indexing and organizing information on the Internet; computer software for creating indexes of information, indexes of web sites and indexes of other information resources; computer software for creating searchable databases of information and data; computer software, namely, online downloadable computer games; online downloadable computer video games software; downloadable ring tones, graphics and music via a global computer network and wireless devices; downloadable computer screen saver software; commercially produced and user-generated films, video programs and home videos in the field of animation, comedy, drama, action and adventure, sports and fitness, musical performances, special interests, celebrities, fashion, consumer products, how-to videos, education, religion, news, politics, current events, speeches, documentaries, travel, home video, or other multimedia materials, all downloadable via the Internet; downloadable audio and video recordings featuring music and entertainment, namely, musical performances, musical videos, film clips, photographs and other multimedia materials via the Internet and wireless devices; downloadable software for instant messaging and electronic mail services; downloadable software for instant messaging and electronic mail services; downloadable computer software for mastering and recording CDs and DVDs; downloadable computer software for providing weather updates and astrology readings