The mark consists of multi-colored and embellished letters of the word "ALPHABETSVILLE", specifically, letter "A" in yellow with a red apple with green leaf and stem filling the center of the letter "A", letter l in red, letter p in blue with a white birthday-style hat atop the p with light pink and purple polka dots, letter h in green in cursive, letter a in dark pink, letter b in black with a beach ball in the colors blue, green, yellow, white and dark pink forming the round portion of the letter b, letter e in blue, letter t in dark pink with a light pink streamer design, letter s in yellow, letter v in black, letter i in green with a fire fly in white, yellow and black representing the dot on the letter i, the second letter l in yellow, the third letter l in cursive in purple with the bottom portion of the letter l wrapped in a white cast, the final e in yellow with a portion of the letter enlarged by a magnifying glass with a brown handle which is placed over that portion of the letter e, and the outlining of all the letters in the mark appear in the color black.