The mark consists, in part, of a shaded circle with the words "BUY IT, READ IT, RETURN IT!" curved across the top of the circle, with the words "RECEIVE A 50% REFUND!" curved across the bottom of the circle, and with the word "READ" in large lettering in the middle of the circle with the word "RETURN" underneath. The "&" symbol appears to the right of the words "READ" and "RETURN" superimposed on top of a shaded directional arrow moving from the word "READ" and pointing towards the term "RETURN" to mean "read and return". A pair of eyeglass frames are leaning on the right side of the letter "A" in the term "READ" and touching the letter "D" in the term "READ".