Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Administration of a program for enabling participants to obtain discounts on goods and receive improved services; Cost management for the health benefit plans of others; Cost management for the health care benefit plans of others; Pharmaceutical cost management services and drug utilization review services; Providing advertising, marketing and promotional services for the pharmaceutical and medical industry; Providing advertising, marketing and promotional services for the pharmaceutical and medical products of others