The mark consists of the word "peace" written in a black, stylized, script font with the letters "c" and "e" sloping downwards to the right, with a yellow peace sign outlined in black font above the letter "a", and the words "for the children foundation" written in capital, black lettering and appearing underneath the word "peace", the phrase being broken-up into three lines with the words "for the" in the first line, "children" in the second line and "foundation" in the third line and with a series of small, consecutive, horizontal black dots underlining the word "foundation" and extending outwards slightly beyond that word.