Retail store services featuring a wide variety of consumer goods; retail store services featuring pre-paid telephone cards and gift cards, magnetically encoded and not magnetically encoded, clothing, food, beverages and groceries; retail store services, available through computer communications and interactive television, featuring a wide variety of consumer goods, pre-paid telephone cards and gift cards, magnetically encoded and not magnetically encoded, clothing, food, beverages and groceries; supermarkets; retail store services featuring a wide variety of consumer goods of others; retail variety stores; retail store services featuring telecommunications service plans and telecommunications service activation; subscription to a telephone service; subscription to a computer service, namely the Internet; promoting the sale of credit card accounts through the administration of incentive award programs; promoting the sale of goods and services of others by awarding purchase points for credit card use; promotion of financial and insurance services, on behalf of third parties