The mark consists of On left: strive (lowercase - in blue) 365 (yellow with blue outline) on first line, "Reach Your Peak. Stay for Life." (blue) on second line. On right: a mountain peak split along a vertical ridge (blue on the right of the ridge, yellow fading to white at the peak on the left of the ridge), with a yellow circle behind the peak. From the base of the peak, approximately the base of vertical ridge, a blue swirl (outlined in white) moves right and around the peak until it goes behind the circle. From the left base of the peak, a yellow swirl (outlined in blue) moves initially left and then to the summit of the peak. Above the yellow circle, "www.strive-365.com" (in blue) in an arc following the curve of the yellow circle..