The mark consists of the wording "CUTE AS A BUG!" wherein the letters "C", "U", "E", the word "AS" and the letters "B" and "G" and the exclamation point are white. The letter "T" is white with black dots. The letter "A" is black, surrounded by white and black rectangles. The letter "U" in "BUG" is black surrounded by a white square. "CUTE", "AS" and "BUG!" are surrounded by black rectangles. The wording "CHILDREN'S CLOTHING" and "CUTEASABUG.BIZ" are black. The leaves are green and feature two red and black lady bugs above the letter "C" and below the letter "B". The jar is gray with a brown cover and features a yellow, black and blue firefly. The mark features a beige background. The color white appearing in the beige background is not a feature of the mark and merely shows the transparent areas in the mark.