The mark consists of the wording "THE LEGENDARY BOONVILLE BEER" and a design of fanciful figure of a bear with deer horns; the color red appears on the letters of the words "BOONVILLE" and "BEER"; the color black appears on the letters of the words "THE LEGENDARY", the outlining of the wording "BOONVILLE BEER", the hair of the bear, as shading on the bear nose and the deer horns; the color brown appears on the hair of the bear; the color beige appears on the nose of the bear, the deer horns and as background for the wording and the designs of the mark; the color yellow appears on an outer oval design enclosing the wording and designs of the mark.