Management of integrated health care services providing patient-specific, evidence-based health programs to assist people navigating the healthcare system to make more informed healthcare decisions; providing business information services, namely, an advanced technology platform that enables member-specific personalization and adaptive interventions using an active proprietary data center, intervention management, and personalized engagement; advisory and management services relating to data from medical and behavioral claims, pharmacy, and Health Risk Assessment data to profile populations and to identify those most likely to benefit from health care related programs; management services, namely providing a technology infrastructure for a care coach to deliver personalized intervention plans to each participant while using Evidence Based Medicine guidelines and proprietary assessments; advisory services relating to health communication techniques and personalization capabilities to target tools and communications based on an individual's needs and bio-psycho-social profile